What’s in a new logo? For Pryon, the answer is in the question.

Pryon launched its new logo created by senior designer Carolyn Smith, working closely with our CEO and CMO. Their collaboration produced a design that’s immediately familiar while still being fresh and meaningful.

Curiosity Leads to Intelligence

The “P” in the logo is rendered as a question mark to signify the need for information. The dot on the last stroke of the “N” represents the fulfillment of that want. Pryon provides answers to questions automatically from any type of data, using AI to process information like humans do—making millions of subconscious observations that go far beyond keyword recognition.

The Strong, Silent Type (i.e., Walk Softly and Carry a Big Stick)

The letters in Pryon’s logo are not based on a common font like Helvetica or Calibri. Instead, the typeface is an original design, and reflects aspects of Pryon’s values including confidence, expertise, strength, and vision—all tempered by humility.

We’ve Come a Long Way

Pryon’s initial logo was developed when the company was launched in 2017. The “Y” was inspired from an item in a popular sci-fi film from the 1980s that included a DeLorean, Gibson guitar, and a hovering skateboard. Can you guess the item and movie’s title? (See answer below.) The dots represented our first locations, conveying the talent of the Northwest, Northeast, and Southeast coming together. The letter was also a tip of the hat to the founder’s previous venture, Yap, which became Amazon’s first AI-related acquisition that launched Alexa into being. The blue arm of the “Y” that stops before intersecting with the rest of the letter was as a puzzle for new hires to decipher.

Since then, Pryon has grown and matured. The company raised $24.5 million in funding from prominent investors including Steve Case of Revolution, Jim Breyer of Breyer Capital, Alan Patricof of Greycroft, and several others. In addition, industry executives from Avaya, Cisco, F5, and IBM joined Igor to build a company that now spans the United States with offices in Boston, New York, Raleigh, San Francisco, and Seattle.

“From Aristotle’s thoughts on persuasion, a logo should represent a company’s culture, mission, and vision,” said Jablokov. “And it should inspire constituents including customers, employees, partners, and the public. We accomplished these goals with our new logo and I’m proud of what it represents today and for the future.”

Answer: The “Y” in Pryon’s original logo was inspired by the flux capacitor in the movie “Back to the Future.”