Transforming Decades of Sales Wisdom into AI-Powered Insights
25,000+
50,000+
Discover how sales legend and best-selling author Jeffrey Gitomer partnered with Pryon and Carlton Richards to revolutionize sales training and build a new revenue stream with Gitomer.ai. This AI-driven platform delivers real-time sales insights drawn from Gitomer's vast content library to a paid subscriber base, all while safeguarding his intellectual property.
Industry
Content Publisher
use case
Deliver AI-powered insights from proprietary content sources to subscribers with Pryon RAG Suite and a custom chatbot UI.
REQUIREMENTS
Generative AI that is enterprise grade, proprietary, and secure. Answers must be 100% accurate and verifiable with zero hallucinations.
Problem
Transforming 30 years of sales wisdom into instant insights – while safeguarding his intellectual property
Renowned as "The King of Sales," Jeffrey Gitomer has spent over three decades revolutionizing the sales training landscape. With a prolific career that includes 17 best-selling books and more than 2,500 corporate events, keynotes, and training sessions, Gitomer's expertise is unparalleled in the industry. His works, including New York Times best-sellers The Little Red Book of Selling, The Sales Bible, and The Little Gold Book of YES! Attitude have reached millions globally, establishing him as a cornerstone of sales education.
However, as the digital age evolves, so does the demand for instant, accessible knowledge. Gitomer sought to revolutionize how people engage with his sales coaching content to improve their abilities with the most immersive and effective AI platform available. He accomplished this groundbreaking accomplishment by entering into a collaboration with Pryon and Carlton Richards to create an AI digital version of himself, called Gitomer.ai.
Gitomer identified a critical need: a secure and efficient way to transform his vast repository of proprietary content into an instantly accessible resource for subscribers.
His goal was clear—enable sales professionals to leverage AI for real-time access to his insights, without compromising his intellectual property. Gitomer's vision demanded a platform that not only safeguarded his content but also delivered unparalleled accuracy and speed, ensuring a premium user experience.
"I've spent 30 years building a body of work. And everything is in one place in Pryon. Not just there, but proprietarily there. And that's everything to me. I won't lose my copyright. I won't lose my brand. I won't lose my trademarks, and I certainly won't lose my identity.”
SOLUTION
Sales expertise meets AI expertise: Partnering to develop an AI sales coaching engine
To realize this vision, Gitomer approached consulting firm Carlton Richards, and their AI development company CR Labs.ai. Carlton Richards, in partnership with their OEM partner Pryon, created Jeffrey’s bespoke AI platform, capable of processing his multi-modal content securely and efficiently.
Pryon RAG Suite ingested thousands of webpages, videos, blogs, e-books, articles, PowerPoints, audio files, and PDFs to build an AI-ready collection of Gitomer's extensive content library. Subscribers engage through a chatbot style interface, asking questions and receiving responses extracted from Gitomer’s content – inclusive of text, audio, and video.
Using Pryon's API endpoints, Carlton Richards implemented a cloned voice integration with translation capabilities. Responses are delivered in Gitomer's distinctive voice and can be provided in any language the user prefers, complete with automatic language detection for added convenience.
The solution was not just about accessibility or improved search functionality; it was about transforming AI from a tool into a dynamic, sales-empowering engine. With each response, subscribers receive links back to the source material from Gitomer’s library, which they can review to further their learning and professional development. Gitomer explains, "I don't look at it as a search engine. I look at it as a sales engine. I look at it as something that goes from a sales answer to a sales education."
Sales AI Platform
Results
From queries to confidence: The power of Gitomer.ai’s instant advice
The impact of Gitomer.ai has been transformative. Subscribers now enjoy instant access to a wealth of sales knowledge, tailored to their immediate needs. Whether preparing for a high-stakes pitch or tackling objections in real-time, users receive actionable insights directly from Gitomer’s extensive library.
Examples of user questions include:
- What are your best tips for closing high-value deals?
- How do you approach pricing negotiations, especially when faced with a tough client?
- I have a customer that is worried about the experience after they buy. I want to write a blog post about customer satisfaction. Can you help me write a blog post on that topic?
- I am a sales enablement manager, and I need to create a one-hour training program for my sales team where we cover the ten most important responses to "I have to think about it" and "your price is too high."
This innovation has been met with enthusiastic feedback from subscribers, as captured in real user testimonials:
- "Great investment. Huge payback!"
- "Gitomer.ai is an absolute must for Sales Professionals in the upcoming world!"
- "Gitomer.ai is great!!! I've been using it for a month now, I ask questions in Spanish, receive the answers in properly written Spanish and get indications to deep dive those answers with links to the source of the answers. I can ever hear Jeffrey speaking in Spanish, giving me the lesson in audio format. A great tool to get better every day. Love it!!!"
For Gitomer, the partnership between Pryon and Carlton Richards has proven to be an immense success. Through the Gitomer.ai platform, he taps into the increasing demand for real-time access to personalized information, skillfully leveraging his existing content library. This innovative approach opens up exciting growth opportunities, such as a new subscription-based revenue stream and the ability to provide his audience with a unique interactive experience. In doing so, Gitomer further cements his reputation as a leader in sales education.